Sunday, July 13, 2008

MANAGING A WEB 2.0 STRATEGY

Author : Jones, Kim

URL : http://www.proquest/ umi.com

Abstract of the Article:

Web 2.0 is really starting to mean a combination of the technology allowing the customers to interact with the information. It enables organizations to engage with customers more directly, capturing community knowledge which can be used to enhance products. And it will support business itself through improved team communication and collaboration.

Three things I learned from my reading assignment:

First, an interactive website such as web 2.0 can give prospective customers another way to interact and make contact with you. And whether through live chat or feedback or comments on you blog. You have the opportunity to make contact with a new person and encourage communication.

Second, the internet is no longer solely the domain of the technical expert. With the increase in user friendly interfaces, it is now possible to get involved even if you are limited technical knowledge.

Third, the internet users are no longer just look and read pages they want to interact, leave comment, upload music or photos and be involved in the internet community.

Implications of the new things I learned to my work and to me as a person:

A web 2.0 technology has made it much easier for as to communicate, social and collaborate across boarder. With the use of technologies I will be able to keep up with the profession in an organized fashion.

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